Philosophy

//Philosophy
Philosophy 2018-05-10T00:02:50+00:00

Essentially, all shows or events have the exact same lighting options and visual tools available to them. The difference is a designer — one who can be aggressive and imaginative toward finding unique solutions, by using innate talent, knowledge and experience, but does it with integrity and style.”
~ Paul Dexter

“Anyone who has never made a mistake has never tried anything new.”
~ Albert Einstein

“I, not events, have the power to make me happy or unhappy today. I can choose which it shall be. Yesterday is dead, tomorrow hasn’t arrived yet. I have just one day, today, and I’m going to be happy in it.
~ Groucho Marx

“Design is the fundamental soul of a man-made creation. You don’t become design-minded by opening the checkbook, spending a few hundred dollars on a great designer — and then telling him to please do the design thing.” Design is soul deep
~ Steve Jobs, founder CEO of Apple Computers

“Design is not a cost item, it is value-driven”
~ Tom Peters from “Re- Imagine – Business in a Disruptive Age

“Fifteen years ago, companies competed on price. Now, it’s quality. Tomorrow it’s design.”
~Bob Hayes, professor emeritus at the Harvard Business School

“Design is treated like a religion at BMW.”
~ Fortune Magazine

“At Sony, we assume that all products of our competitors have basically the same technology, price, performance and features. Design is the only thing that differentiates one product from another in the marketplace.”
~ Norio Ohga, retired chairman of Sony

“Masterworks has a credible history and practical experience within a diverse range of genres that require light. It’s creative, resourceful and conscientiously now.”
~ Paul Dexter

Design = Soul
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